Is Your Coffee Shop Business Plan Missing a USP?
February 4th, 2010 by admin
Too many people who start new businesses don’t put any thought into what their USP (Unique Selling Proposition) is going to be. They don’t come up with anything that distinguishes them from the rest of the market.
For example, let’s take the fast food market. Each really successful fast food chain has their own USP or, [...]
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