How One UK Based Coffee Shop Used Printed Stress Balls & Mugs For Promotion – A True Case Study

November 30th, 2009 by admin

Promotional mugs are seen at almost every coffee house emblazoned with the the shop’s extra large logo so that you know where you are when you are having your morning latte. This makes sense because printed mugs are a brilliant way of promoting your company given the fact that almost everyone drinks either tea or coffee in the morning.

Jennifer Thomas, owner and manager of Coffee Fayre near Middlesbrough England understood the popularity of promotional mugs and had been using them for three years to promote her small but very busy coffee shop. In fact she had become slightly bored with always handing out the same promotional items and decided it was time to try something a little different.

There was no way she was going to stop giving her best customers the promotional printed mugs they had become accustomed to receiving as a gift after every tenth cup of coffee purchased. Many of her customers had been visiting her shop so long that they probably had more Coffee Fayre promotional mugs at home than she had at the shop! She thought long and hard about about what she could add to her popular promotional giveaway. Realising that the majority of her customers were working adults, she thought it would be a good ideas to give them a promotional stress ball to de-stress them when they were at the office and in between cups of her popular coffee.

She typed ’stress balls’ into a few search engines and found a company that specialised in promotional stress balls. She had no idea that there were so many stress ball shapes available for promotional use. There was even a coffee cup shaped stress ball that she knew would be perfect for promoting her shop. She ordered 500 with her logo and telephone number printed on them. When they arrived a few weeks later, she decorated her front window and shelves hundreds of the promotional stress balls. They looked great so it didn’t take long before her loyal customer started asking for a squeeze of the new stress toy coffee cups. Of course, they all wanted one of there own.

Jennifer told them that they were free with every tenth cup of coffee and were in addition to the free coffee cup they had always received. Her customers were delighted with the new gifts and quickly purchased the required amount of coffee drinks to receive their new stress reliever/earthenware coffee cup gifts. It wasn’t long before Coffee Fayre began to run low on the new exciting promotional items so Jennifer quickly ordered another 500. Both the mug and promotional stress balls got Coffee Fayre’s logo and details in front of Jennifer’s customers and made them dream of their next relaxing cup of coffee at their favourite coffee house. As both the coffee cup and the new stress product were relatively inexpensive and looked great decorating her shop windows and shelves, they were and still are the perfect gifts for promoting Coffee Fayre!