Street Visibility

Since purchasing a cup of coffee, other beverage, or a snack at a coffee shop is often an impulse purchase, your street presence must be attractive and compelling to passersby. Your shop signage must display your business name clearly and leave no question about what you sell, whether through words or images (for example, image of a coffee mug). Sandwich boards posted on the sidewalk can add additional space to promote specific items or deals, but make sure to check the legality of where you can and cannot put items on the sidewalk. Likewise, make sure to check on the laws regulating banners or signs that jut out over the sidewalk. Permits from the city may be required for these.

No matter what you choose, take care to make sure your exterior design is consistent and attractive. Using a professional designer to handle this or to consult on dos and don’ts can be a great help. The exterior design should have the same feel as the interior design, so that the “promises” made by the look of the street graphics is fulfilled by the environment and services inside your coffee shop.

Free Samples

Offering free samples on the street or at a separate station within the store can be a simple way to generate excitement and interest in your shop soon after it opens. If you have an exciting signature coffee or drink you can find a way to offer sample size cups, although offering small food items may be simpler.

Make sure to have an employee assigned to the free samples, both to ensure that they are properly looked after and replenished and to be able to discuss the story behind the new shop with customers. This kind of staff-customer interaction is just as important to a successful free sample campaign as the ability for customers to try your products without commitment.

Over this time, ARCO coffee ® co. has continued its commitment to the work of creating an outstanding gourmet coffee shop, selling only the freshest and best-tasting roasts. With the addition of an online gourmet coffee shop, ARCO coffee ® co. has expanded its outstanding services through the incredibly convenient and simple ordering and shipping system made available by its internet home.

ARCO coffee ® co. offers a wide array of premium beverages to match the specific taste of every gourmet coffee shop customer. From refreshing and crisp Hawaiian Kona and Breakfast blends to rich, full-flavored Sumatra, French and Italian roasts, ARCO coffee ® co. selects only the finest coffee for the enjoyment and delight of each customer. ARCO coffee ® co. also hosts a full line-up of flavored coffee blends and is able to offer traditional favorites including French Vanilla, Cinnamon Hazelnut, Vanilla Nut, Bavarian Chocolate Raspberry, Norseman Grog and many, many more. In addition to its comprehensive line-up of coffee roasts and blends, the ARCO coffee ® co. gourmet coffee shop also hosts a number of other coffee-related items (such as filters, gourmet flavored syrups and sauces, packaged tea and more) alongside unroasted, “green coffee” and a number of fair-trade coffee varieties.

The ARCO coffee ® co. online gourmet coffee shop allows customers to conveniently browse full details regarding every roast or blend, easily ordering exactly the amounts and varieties on sale through the site’s secure payment and shipping center. Special features such as the “Coffee of the Month Club” add to the already fantastic variety at the ARCO coffee ® co. online gourmet coffee shop by allowing customers to enjoy fresh new blends that are regularly sent straight to their home.

With the ARCO coffee ® co. online ordering service it’s never been easier to enjoy the quality that comes from a gourmet coffee shop. Enjoy the convenience, great taste and excellent service of the ARCO coffee ® co. gourmet coffee shop today! For more information on ARCO coffee ® co.’s physical and online gourmet coffee shop please visit ARCOcoffee.